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VisionMetric has a proud history of satisfied clients in both public relations and TV. Understanding our conscious and sub-conscious responses to human facial appearance is vital in all aspects of communication and the huge human interest in faces and facial appearance hardly needs elaboration. If you need to communicate a particular message to your customers or you need to understand how a given sector of the public responds to facial appearance, VisionMetric can help you. We conduct rigorous scientific analysis on faces to help you to understand exactly what’s going on and find you the face that fits. Contact us at How we do it: Using the results of statistical polling methods across chosen sections of the population as the input to our computer-based algorithms, we can transform and analyse images of human faces to help you understand how and why specific aspects of facial appearance are typically associated with specific personality traits and even how strong these associations are. Here are just a few examples of recent projects. Beauty and the Beast Visionmetric were approached by Taylor Herring to conduct a study on behalf of their client Walt Disney to coincide with the release of the remastered version of the film "Beauty and the Beast" the study explored the perception of facial beauty, seeking to understand whether there may be a mathematical/scientific basis and to describe it in qualitative terms. Using EFIT-V, 100 participants were asked to create prototypical "beauties" and "beasts". The images were subsequently processed to produce digitally averaged versions of the constructed beauties and this image was compared to a similar digital average calculated over the general population. In this way, the facial characteristics and features underpinning our perceptions of beauty were explored. Finally, the faces of some celebrities were compared to the idealized notion of beauty emerging from this study. Examples of female "Beauties"  Examples of male "Beauties"  Examples of "Beasts"  Average of female "Beauties"  The face of leadership Commissioned by COW Public Relations on behalf of their client, Visionmetric conducted a scientific study to reveal the public’s perceptions of what qualities make good business leadership in the current economic climate and of the face they associate with it. We polled a cross-section of the public to provide detailed character profiles of both male and female business leaders. Based on their responses to a large sample of real faces, we also calculated the corresponding, prototypical male and female business leaders.  Understanding honesty Commissioned by Taylor Herring on behalf of their client, Visionmetric conducted research to establish what precise aspects of human facial appearance we tend to associate with the quality of trustworthiness. A cross-section of the public was quizzed on their perceptions of the trustworthiness of a training sample of images. By analysing the images and the responses of the public, we were able to extract the dominant, overall component in facial appearance that conveys trustworthiness. Images of the three main party political leaders were transformed to both increase and decrease the trustworthy component. The images were published in the majority of the U.K. national daily newspapers in November 2008. The example below shows the real Gordon Brown (centre) with untrustworthy (left) and trustworthy (right) transformations alongside.  Age Progression We can age progress images using leading-edge methods developed by our team and reported in the scientific literature (Scandrett et al 2006, Gibson et al 2009). Unlike the vast majority of existing methods which rely on subjective interpretation, we produce highly realistic images that are progressed according to sound scientific principles and finished to the highest standards. The examples below were produced for the SEATTLE EXHIBITION 2008.
Dawn gets her man
Constructed by TV presenter Dawn Porter for the BBC programme “Dawn Gets Her Man”, the light-hearted rendition of Dawn’s “ideal man” was created using our EFIT-V software. EFIT-V is capable of producing an almost infinite variety of highly realistic faces.  |
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